Google Remarketing - Also called retargeting, Google remarketing is the technology that allows your Google ads to follow potential customers as they move across the internet. When a user visits, a small code snippet (remarketing code) on your website adds them to a remarketing list. Then when they visit another website that uses the Google ad network, their ad is shown to them.

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Google allows you to customize who sees your remarketing ads. For example, you can prioritize new or returning customers. Did you know that 97% of people who visit your site for the first time leave without buying anything? That's because they need to feel like they know you first. Google remarketing ads help win back people who visited your website, and improve your digital marketing and bottom line. What is remarketing? Remarketing is follow-up emails or ads that you receive from a business after visiting their site, but not making a purchase. But not all the people who have visited your site disappear because they are not interested in what you have to offer. Maybe they are taking the time to think about it, not sure if they want to spend the money, or they ran out of time to buy. Remarketing allows you to reach these past visitors, offer them a specific incentive, and hopefully convert them. How does remarketing work? When a person visits your site, they show interest in your product or service. Remarketing reminds them of what they already need or want. Here's how you can increase your brand's visibility with the right remarketing strategy aligned with your online marketing efforts - it allows you to customize incentives. When promoting your brand or offers, you can apply remarketing to your leads without matter how far they have come. If a buyer leaves before they click and read something, for example, you can regain their curiosity with an ad that highlights a service you provide. If a potential customer puts an item in their cart but abandons it before paying, you can send them a promo code or free shipping offer to make the item more affordable. Remarketing is profitable. Compared to traditional paid ads, Google Remarketing Ads Retargeting campaigns cost much less to reach the same audience and can be very profitable for online advertisers. The Google Display Network is a popular platform for remarketing campaigns. When you place an ad there, a 2018 analysis shows that you pay roughly $ 2.28 to reach 1,000 viewers. When you buy pay-per-click ads on Google search results pages, it costs $ 35.09 to reach the same number of people. For resellers, that saves more than $ 32 per 1,000 visits. And it generates results. A survey found that approximately 75% of consumers noticed that they were being redirected, but more importantly, people respond to them. According to a custom retargeting company, the average click-through rate for a Google search ad is 0.07%, while the average rate for retargeted ads is 0.7%. Not only that, users who click are 70% more likely to convert and become customers. How do you get started with Google remarketing? To start a Google remarketing campaign, you must have a Google Ads account. You can also use Google AdWords, but the steps are slightly different. (Google AdWords remarketing is just the older version of remarketing that now occurs in Google Ads, the new engine marketing tool.) Google will assign you a tag to place on all the pages of your site. Once you are there, it will start collecting data about your visitors. You can target your Google remarketing tag to collect data about a particular user action for target audiences (also known as remarketing audiences), such as a mailing list or search. for a particular product. You can then use this information to create lists for specific remarketing campaigns. It's important to set your remarketing goals to align with your marketing strategy. If you want to send free shipping offers to everyone who bounces with items in your cart, for example, you can create an audience for that segment. You can then design an ad to highlight your offer and Google will show it to the specified audience. What are the advantages of remarketing through Google? Google isn't the only company doing remarketing. Its closest competitor is Facebook, which runs its Google-like retargeting system through Facebook advertising. Your website tag sends user information to Facebook and visitors see your ads in their news feeds. These are the advantages of using remarketing on Google: Its reach is broader. Facebook can work well for companies that rely on social capital, but its uses as a remarketing tool are limited. If your users are not on the platform, your ads will not reach your audience. The Google Display Network includes more than 2 million websites worldwide and reaches 90% of Internet users. In comparison, less than 27% of all Internet users are on Facebook. It is more customizable. With the Google Display Network, you can better personalize your remarketing campaign. If the shopping cart abandonment shopper is interested in baby clothes, for example, you can place your ads on children's clothing websites or create an audience segment of parents who have young children. In addition to demographic data, the network also allows you to personalize your ads based on: different devices, mobile applications, entire countries or certain geographic areas, names of locations used in Google searches, languages, which allow you to target your ads on various levels. For example, if the buyer of children's clothing is walking through a neighborhood where you have a physical store, you can have Google show your ad when you open an app to check the weather. You can track ad performance and refine it. personalization with Google Analytics. If you have Google Analytics, you can add tracking codes to your Google Ads campaign and see how your remarketing efforts are performing. If some are performing particularly well, you can invest more in those channels and save money on the others. Analytics can also help you further personalize your remarketing campaigns. You can log in to your account to enable interest reporting and demographics to find out what the people who respond to your ads have in common. You can also use this feature on your website, which doubles your ad targeting opportunities. For example, let's say you enable Analytics on your site and find that many of the people who leave before making a purchase are under 30 years old. You decide to post offers on sites targeting that demographic, and Analytics tells you that certain sites get better response rates. The next time you target that age group, you can focus on those sites and improve your return on investment. You can also add a UTM or Urchin tracking module to your URL. A UTM is a code that allows you to track a particular campaign, and even a particular content, within that campaign. If you're remarketing for people who visited a product page, for example, set up a UTM code to see how many of those users are responding to that campaign. You also want to keep track of whether free shipping or a discount is more effective. Adding UTM content to both types of offers lets you see if free shipping gets more conversions. You can customize the design of your ad. Google allows you to select the graphics and content for your ads, allowing you to maintain the integrity of your brand's voice and image. This flexibility gives you more control over the appearance of your marketing campaigns, both for individual ads and for entire campaigns. The ad creation tool is easy to use. The Google Display Ad Builder lets you: Choose your layout, color scheme, and content. of Your Ads Use Your Own Images or Choose Free Stock Images Create and Update Ads in Minutes Even if you're not a professional designer and don't have the budget to hire one, you can still create custom ads for all of your remarketing campaigns. That's particularly important if you're sending multiple messages to a single user and you don't want them to see multiple versions of the same ad. It is affordable. Google tends to be more profitable than other remarketing channels. For each individual sale your campaign makes, you are spending less overall. The average cost per click on the Google Display Network was $ 0.56 in the last quarter of 2018. That's the intermediate price each time a viewer clicked on a paid remarketing ad. In contrast, the cost per click for standard Google Ads was $ 1.33 at the end of 2018. That's a $ 0.70 drop from Q3, but it's still $ 0.77 more expensive than a remarketing ad. We see similar results if we consider an average instead of the median. If the average cost of a pay-per-click ad on a search engine results page is between $ 2 and $ 3, the remarketing ad costs between $ 0.25 and $ 0.60. Prices can vary from one industry to another, with the most competitive niches being the most expensive. Brand recognition is free. Remembrance and brand recognition are hidden benefits of remarketing. When potential customers see your ad, it reminds them of the products or services they wanted to buy. Those viewers are more likely to think of your brand when they remember their need or want. And because you only pay when a user clicks, that advertising costs you nothing. Convert Your Website Visitors To Customers Now that you know the basics of remarketing, you can start tracking people who visit your site, but leave before they buy anything. Remarketing not only offers better conversion rates than traditional pay-per-click advertising at a lower cost, but Google Analytics can help you leverage your data to develop effective marketing When the Google Display Network shows your remarketing ads on millions of sites in various countries, you can build brand awareness, attract customers and generate more revenue. See how Mailchimp`s free marke